EVOLVED WITH TIME
Stone 'N' String was born 30 years ago as a pioneer manufacturer of fashion jewellery in Sri Lanka.
Each and every item carrying the brand name was passionately crafted using precious and semi precious
gem stone and presented in an attractive fashion.
It was a novelty and Sri Lanka was moved. Exquisite jade, coral, tiger-eye, hematite, blue sapphire,
ruby creations in unique designs became the hot favourite.
As the brand grew in popularity, so did the variety of designs. Yet, one thing remained constant.
The Stone 'N' String hallmark of quality. Offering timeless creations and setting trends in fashion,
the brand Stone 'N' String ventured beyond Sri Lankan shores, to markets overseas. Today Stone 'N' String
has an impressive global presence.
In just 30 years, Stone 'N' String has turned itself a Global Lifestyle Brand, creating history by
being the ONLY true Sri Lankan company to have successful global coverage. There are many Pursuits
and Business inquiries frequently; however the Management is highly selective in awarding Franchise
Agreements due to a controlled growth strategy.
Super Brands teach a solid lesson. fame and especially fortune does not come by chance, So what's
the recipe for success? 30 years ago, Mohideen Saheed, a Chartered Accountant, believed that Sri Lanka,
famed for its Gems, was the ideal launch pad for a totally new kind of jewellery with the philosophy
"Fashion is a Lifestyle" With humble beginnings in their attic, the wife and sister-in-law designed
jewellery echoing his silent dreams. Their designs evoked beauty, glamour, fantasy and excitement.
It had all the intricacy, workmanship and design of fine jewellery.
Stone 'N' String has gone through a remarkable transformation since the early nineties, changing from
the only fashion jewellery store in Sri Lanka to a more serious trend - setting Brand.
Its success made Stone 'N' String a retail phenomenon, enjoying huge growth in sales and profit and
carving out a distinctive personality with its own DNA. It continues to headline in nearly every fashion
title and broadsheet, establishing a reputation of bringing innovation and style to the Sri Lankan Industry.